We were brought in to create the visual identity and launch materials for The Parallel Club; a giving club for major donors. The client loved what we did together, saying it set new standards for how the BPA represented itself. Subsequently, we were also asked to develop a case for support for high-net-worth supporters and prospects. My role was to create the sub-brand identity, identify and develop formats and then roll-out design on both projects through to production.
The Parallel Club
The ambition for The Parallel Club materials was that they embody ‘high end’ – from the quality of thought, through every stage of the design and production process. For example, special attention was paid to paper stock, foils, soft touch laminate and I checked proofs at every stage to ensure the colours sang off the page. The result is simple but sophisticated – with smart touches, such as the treatment of the parallel ‘ll’ in the logo.
“Really appreciate your huge involvement in helping the Parallel club come together. I think we can call it a success! A huge highlight was Clare Balding congratulating the name of the club at the launch event.
Kimberley Shann, Head of Philanthropy
Kimberley Shann, Head of Philanthropy
The case for support brochure
In this case for support brochure, I leveraged the red, white and blue colour palette to enhance the ‘best of British’ feel, allowing the BPA lion to take centre stage on a plain white background. I was very careful with image selection, both to reflect diversity and to ensure that each picture celebrated the athletes and their achievements in a vivid and compelling way. I also went above and beyond to source timeline photographs that didn’t just match their point in history but also worked to build a story of the organisation and how it had developed over the years; something that’s typical of my attention to detail.
We’ve had such good feedback on our materials – Parallel and Philanthropy. I wanted you to know how well it is being received and thanks so much for all your work on it. Everyone was very positive on the brochures which is all down to yourselves! You really have a been a massive part of this, so thank you once again.”
Kimberley Shann, Head of Philanthropy
