I’m a senior designer, with over 25 years’ experience of creating work that is not just engaging but meaningful and effective too.
My deep knowledge of traditional media and the possibilities of evolving digital formats make me a valuable ally for freelance clients – and an invaluable asset to colleagues in an agency or client-side setting. I am also adept at leading multidisciplinary teams and mentoring more junior staff.
My enduring love of the craft means I always seek to deliver the best, whether by maximising the potential of a simple piece, creating stand-out materials for an established brand, or developing an entirely new brand identity that gives an organisation a clear and distinctive presence.
Some of my more specialist skills include creating maps and large-scale visitor information graphics, designing hard-working fundraising collateral, and developing clear and engaging infographics and digital communications.
I also cover the more expected aspects of graphic design, including brand identity and guidelines, campaign development, publications, brochures and reports, web and social media, art direction, typography, layout and artwork.
Whether it’s for good causes, membership organisations, or corporate clients, I pride myself on making work that consistently delivers against ambitious targets. And I still feel excited to read feedback such as ‘the board went absolutely wild when we handed out the brochure’; ‘It’s the best thing we’ve ever produced’, and ‘it smashed its target’.