Expert in Mind is an award-winning organisation that specialises in expert witnesses and medico-legal reports for legal cases. They have built their reputation on precisely matching legal professionals with the right psychiatrists and psychologists from their panel of experts.
Brand development and rollout
The first challenge was to review the existing brand, which combined a number of styles with a central theme of birds that lacked consistency. In conversations with the staff, I quickly saw how we could retain the bird theme and its positive symbolism for this industry, while evolving the idea into a more cohesive brand. The result was a logo that sat comfortably alongside the legal and medical professions, with a symbol that conveys trust, precision, and positivity.
The development of the brand incorporated a vibrant colour palette and graphic circles to better represent who Expert in Mind are as a team, complementing their logo identity. This new brand was launched alongside a new website and stationery, and over time I created additional marketing materials, including email templates, wall graphics, an exhibition stand, and advertising.
