After rebranding, Leukaemia UK turned to us to design their first major publication in the new brand style. This involved resolving a number of ‘firsts’ as well as the creation of new assets, such as bespoke illustrations. I worked to build, develop, and implement a graphic style around the ‘bare bones’ of the guidelines, helping to add to the vocabulary of the brand.
The first iteration was so well received, that every year since, I have created the next annual report.
My role saw me collaborate with senior project managers, external copywriters and lead the design from briefing through to print and digital formats.
“The Annual Review is definitely our holy grail for how good the brand can look!”
Comms Director at Leukaemia UK
For a job with so many stakeholders, it was wonderful to receive an across-the-board endorsement: “These look great! The philanthropy team is really happy too… and the feedback from the Board etc. has been fantastic.” Comms Director at Leukaemia UK