Client
The Brain Tumour Charity
The Brain Tumour Charity
Agency
Remember Pember/Click Creative
Remember Pember/Click Creative
What I did
Sub-brand development and roll-out
Community fundraising pack design
Art direction (photo shoots)
Sub-brand development and roll-out
Community fundraising pack design
Art direction (photo shoots)
Creative team
Mark Pentney – Designer
Lisa Pember – Copywriting
Sarah Pryer – Project Manager
Mark Pentney – Designer
Lisa Pember – Copywriting
Sarah Pryer – Project Manager
The Brain Tumour Charity needed a design partner to help them create a fitting but distinctive identity for their flagship fundraising event. The challenge was to capture the Big Bake’s spirit of fun in a way that did justice to their new identity.
This project was undertaken while I was Head of Design at Click Creative.
My role was to collaborate with the copywriter, and to lead and implement the design from brief through to delivery of printed materials. I also art directed two photoshoots, the first in a corporate environment and the second in a home setting. I rolled out the sub-brand identity onto a huge range of materials including stickers, table toppers, selfie frames, social media, eshots and fundraising leaflets. It is testament to the product we created, that the campaign identity is still in use and continue to deliver vital funds for this charity.
Assets from this project still continue to be used in 2026. Testimony to the work that was put in at the very start.
